Owned Media: Content & Rich Media

This course will introduce the learner to content and rich media topics.

Content matters. It represents one of your hotel’s key “salespeople,” available to guests whenever and wherever they are along their purchase path. Whether your guests are dreaming, planning, booking, experiencing, or sharing, content performs a vital role in the process:

• It inspires guests when they’re dreaming 
• It answers questions when they’re planning
• It provides assurance when they’re booking
• It offers guidance while they’re experiencing your destination
• And it inspires, reminds, and delights them and others when sharing their experience with friends, family, and colleagues.

You will learn

• A guide to developing your hotel Content Strategy
• Knowledge of best practices for hotel contentType of content to use in different situations
• Learn about Rich Media
• Learn about storytelling and how to create your own stories

The course focuses on the hospitality industry, and with a lot of reading and visuals, it uses multiple YouTube videos as examples of hotel content.  If you don’t have access to YouTube, you may not get all the benefits we would like you to from this course. However, you will get a lot of best practices and guides to help you develop your content strategy specifically for hotels and resorts.  Hoteliers have developed the best practice for hoteliers.